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One visual identity created for the future
Flexible design system for safeguarding corporate identity
One powerful, timeless and appealing logo
Moerdijk, the municipality where we were born and raised. A municipality widely known for its industrial area, the fortified towns of Willemstad and Klundert, the train station in Zevenbergen, and many other reasons. Much has changed since the merger in 1997, creating the municipality of Moerdijk. Yet, the corporate identity has remained the same for the past 25 years. Time for a change.
The need for change was clear. There was little synergy in the communication materials. This was due to the lack of adherence to a single corporate identity. The previous municipal corporate identity was outdated and didn't meet the demands of modern (digital) usage. It was also less accessible for the color blind and visually impaired. These are aspects we addressed in the new corporate identity.
Moerdijk is a vast and diverse municipality with no fewer than eleven villages. Each village was very unique and had its own unique characteristics. With this diversity of identities, the challenge was to find the common ground as the foundation. What does the municipality stand for? When do people feel at home? And above all, what are they proud of? This was a key topic for the rebranding and the new logo.
A recognizable monument that means the same thing to many: coming home. The monument at the Moerdijk Bridge was central to the development of the logo. It was shaped into a recognizable and timeless logo in which connection plays a key role. The graphic form and interplay of lines from the logo form the basis for the graphic system. Combined with a clear and friendly font, which is instantly recognizable, and a diverse color palette, the renewed identity brings unity and consistency.
The new brand identity for the Municipality of Moerdijk also includes a range of corporate identity tools that reinforce the brand's fresh image. Whether it's digital presentations, printed materials, or social media posts, the new style creates unity and clarity. A key element of the new style is accessibility. By considering the needs of colorblind and visually impaired individuals, the municipality becomes even more inclusive and welcoming. The carefully selected color palette brings not only vibrancy but also a sense of diversity and harmony.
With these changes, the Municipality of Moerdijk hopes not only to improve communication but also to reflect a strong and proud community. The new corporate identity is not only a visual evolution but also a reflection of the dynamism, unity, and pride of the Municipality of Moerdijk.
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