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Written by
Stijn Cornel
For some people—by "people," we mean you and ourselves—social media is as easy as breathing. We're completely used to using social media, breathing in the market, breathing out content. Breathing in our audience's interests, breathing out the perfect hashtags. So many possibilities, so much content, yet it can be incredibly difficult to make your voice heard online.
Every day seems to bring a new tech trend or tool to better connect us. But which one should you use in an already crowded market? And how often? Do people besides politicians still use Twitter? How old is "too old" to be on TikTok? For some, TikTok is a place to spend hours, yes, really, watching all sorts of videos. For us, online marketers, it's the perfect opportunity to connect with your audience.
These incredible tools can connect you directly with the people who matter most, boosting sales, engagement, and awareness among your audiences worldwide—it's all about finding the people who can become your company's customers. Finding the users who align with your brand, your target audience.
There are platforms for every taste and interest, but it's best to start with the high-traffic platforms: Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok. With 54% of social browsers using social media to research products, one is just as important as the other. But how do you determine which is right for you? A social media strategy, based on insights and research, will help you guide your actions and achieve your business goals.
To determine which medium is most important for your business, we use a 5-step method. What? How? Who? Why? Where? Five questions will help us walk through the process.
What's your mission and vision? What are your objectives? And perhaps even more importantly, what are you contributing, what are you solving?
To be effective, your social media strategy must reflect your brand. It should be specifically designed to help you achieve your business goals. Because we have extensive insight into your brand, we can develop your personal social media goals and KPIs.
For example, if you're a new brand, brand awareness is important to establish your brand in the market. If you're a targeted brand and want customers to sign up for your platform, your social media goals will also include traffic. This part is important because your goals will help determine which platforms are right for your brand. Each platform has its own characteristics, options, and resources available to achieve your goals. The goal may seem far off, but together we'll get there.
After defining your goals, we'll create a plan for how you can achieve them. To do this, we'll review your competitors and use our social media expertise to help you determine the types of content you should post and how often. We'll also consider your business operations. Is posting on Sundays appropriate for your business? Or is the weekend truly a weekend for your company? And for your customers?
Your social media strategy will only work if you attract the right people. Which platforms is your audience already using? We'll look at your target audience and create brand personas, also known as buyer personas, to help us understand their preferences and desires, as well as how they interact with social media. This includes which platforms they use, how much time they spend on social media, and what kind of content they respond to best.
Once we've established your brand personas, it's important to understand how you can help them. The "why" will help shape your social media posts. What content are they interested in? How will they recognize your brand? How do we ensure they remember your brand? In short, it's crucial to developing the right strategy. Social media isn't like a newspaper, where you only get news from one side. No, on social media, you can talk in both directions. And these two sides can also communicate with each other. It's about seeing and being seen on social channels. Don't worry, we'll help you.
Om succesvol te zijn op sociale media, hoeven merken niet op elk platform aanwezig te zijn. Je weet wat ze zeggen, kwaliteit boven kwantiteit! We richten ons op de kanalen die jouw doelgroep gebruikt en de kanalen die aansluiten bij jouw merk.
When used correctly, your social platforms can become the most powerful weapons in your strategy. They're the way to make a huge impact. Measurable, fast, and, of course, easily scalable and adaptable.
Contact us today to find out how we can help you give your business this social boost.
