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Written by
Stijn Cornel
Do you want to attract more customers? Sell your product or service more effectively? Are you dissatisfied with the results your brand is achieving? Or is your organization struggling to attract new employees? These are just a few of the challenges where rebranding could be the perfect solution. Curious about what (even more) an innovative and strong brand positioning can achieve, and how? We'll guide you through this process.
Return on Investment, or ROI, is a common term in marketing. ROI indicates how much you retain or lose after an investment. In online marketing, ROI is also used as a KPI; a measurement tool to determine the success of your business. Investments contribute to the success of your brand, its continued success, and its continued growth. Entrepreneurs want a concrete answer about the return on investment, in this case, a new branding.
Not a silly question at all. However, the answer is difficult to express in figures. There's no ready-made calculation you can perform beforehand to determine the benefits of your organization's rebranding. What we do believe is that when you invest time and effort in improving your brand, you always reap the rewards. This also applies to commissioning a rock-solid new branding.
A good rebranding is the gift that keeps on giving. When a brand has strong branding and is well-established in every aspect, it triggers a chain reaction. The positive impact of good branding occurs at multiple levels, which in turn generate new positive developments. This is also what makes it so difficult to measure the exact return. But how do you achieve that strong branding, resulting in an even stronger brand?
BRANDBITS® develops the foundation for a rock-solid brand, using a well-thought-out and appropriate brand strategy. This consists of three components: brand identity, visual identity, and verbal identity (the communication concept). Defining these three components of your brand isn't a matter of guesswork. It requires genuine insight into what's most important to your brand and what it stands for. Simply creating something beautiful is useful, up to a point. But when your brand and the goals you want to achieve have been carefully considered, the results are far greater. After all, you want your brand to be loved and successful among the right group of people who can and want to engage with your brand. A brand that considers its goals and how to achieve them reaches the right group of people. By communicating consistently, distinctively, and recognizably, you ensure that your resources are deployed much more effectively and efficiently. This informs, inspires, and activates your target audience.
Sometimes we hear from people within an organization that they consider branding intangible, a waste of money, or just hot air, because its impact is difficult to quantify. But just because the impact is hard to quantify doesn't mean it can't yield enormous benefits.
We readily admit that branding does indeed involve elusive concepts: the feeling, the experience, and a certain emotional value that clients and (potential) customers ascribe to your brand. But when you focus on creating strong branding that ensures these three pillars are perceived very positively, your customers and employees will become more than just your biggest fans.
This also makes them the best ambassadors. Strong, innovative, and consistent branding makes the difference between a one-time customer and long-term relationships. Between distant employees and engaged colleagues. Do you have a strong brand? Then your customers will stay loyal to you for much longer and won't even consider switching to another brand. Think of the billion-dollar Coca-Cola brand, for example. How many people turn their noses up at this popular brand when presented with an alternative at a café terrace?
We hope you understand our point. While it's not easy to quantify exactly what branding delivers, the investment is more than worth it. Do you want to generate more leads or customers? Achieve better results? Are you looking for employees? Or do you want to breathe new life into your brand? Strong branding offers solutions to these diverse issues. A strong brand breathes, lives, and moves with you in everything you do. Brand strategy is a simple and straightforward model that supports this and encapsulates who you are, what you want to project, and what you communicate as a brand. The most important question we ask you is: why? Once we've determined the answer to this question together, we'll then help you with all the subsequent steps that will take your business to the next level. And the next. And beyond that.
By working on your branding, your brand will stay dynamic and you'll move forward when competitors stand still. With a strong brand, you'll create higher brand equity and a company that continues to grow in value.
Does "establishing a rock-solid brand" sound like music to your ears? Or is your existing brand ready for a refresh? BRANDBITS® is happy to have a no-obligation consultation with you to discuss your needs and the possibilities. With a creative and fresh perspective, we'll then look for the best solution to your challenge, achieving the best result together.
