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Connecting all aspects of your brand to create a consistent, clear and appealing brand strategy.
Jean-Noël Kapferer's Brand Identity Prism Model is a widely used model within the marketing world. The model allows you to look at a brand from different perspectives. And this, then, is directly its strength. By capturing both the perception of the inside and outside, and sender and receiver, the model can easily capture the strength of the brand.
We therefore use the Brand Identity Prism Model as the basis of the brand strategy and is the starting point for the brand identity. Based on a strategic intake and workshop, together we arrive at the distinctive strength of the brand and gain immediate insight into how this is supported.
A brand is like a multifaceted personality - it has unique characteristics, values and emotions that resonate with your target audience. At BRANDBITS®, we use the Brand Identity Prism to explore and strengthen the deeper dimensions of your brand identity.
By using the Brand Identity Prism, we can explore and strengthen the different aspects of the brand identity so that it makes a powerful and coherent impression with the target audience. After all, consistency is the power of marketing. The goal is to develop brand identity that is not only distinctive, but also meaningful and relevant to your target audience.
How do you distinguish yourself in the market?
Do you know which image you have?
What are your USPs?
Can you answer these questions? No, no problem. We are happy to help you answer them together.
What is your challenge?
Tell us about your challenges. We're happy to help you achieve your brand goals.
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