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A name that is remembered. Recognisable, distinctive and relevant. Naming an important part of your brand's identity.
A good name is more than just letters on paper; it is the first impression that sticks. To arrive at a recognisable, distinctive and relevant brand name, we go back to the essence of your brand. It is an extension of your brand strategy. Having the right brand name will help your brand stand out from the competition. But how do you choose the right brand name? What works? And what doesn't work?
Fortunately, you can turn to us for that. We have had the opportunity to develop the naming for several companies and brands. Orvino, NXT Moerdijk and Pawtners are a few examples. Our goal is to develop a brand name that is remembered and reflects the core of your business activities-or values. Why? This evokes positive associations in the target audience. And we guarantee you, these associations stick.
Within naming, the fun challenge is to arrive at that ONE name that works. But the work doesn't stop there. Because once we have found the name that we all think is it, we still have to look at a number of aspects. For instance, there are rules for company names, what you can and cannot use. It is useful to check whether the company name exists and in which industry. And you need to look further ahead. Is your company going to grow, do you have international ambitions or are you entering a new market, then your company name had better be prepared for this.
So naming can make your brand, but getting to that unique name is a challenge. A challenge we are only too happy to help you with!
How do you unique is my brand name?
Is my brand name easy to remember?
Does my brand name speak to the target group ?
Can you answer these questions? No, no problem. We are happy to help you answer them together.
