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Fresh identity for a "young target group"
Online and offline campaigns strengthen the brand
Powerful photography for a personal feel
There are 950 open positions in the logistics sector in West Brabant, and this number is growing. Companies need sufficient and well-qualified personnel. The mismatch between supply and demand is increasing, both now and in the coming years. Therefore, change is essential. The next step must be taken. This also applies to the Moerdijk port and industrial area.
How are we going to create positive change? The municipality of Moerdijk, the Port of Moerdijk, Curio, and the Avans Associate Degree Academy approached us with this challenge. An overarching brand is needed to connect businesses and reach the workforce.
From there, we began the creative development of the brand strategy, brand identity, and brand experience. It all starts with the name: a name that is distinctive, recognizable, consistent, and resonates with the target audience.
NXT Moerdijk wasn't chosen at random. It was a well-considered decision. The name "Next" captures the essence of its future-oriented approach. For many who encounter the brand, it's literally the next step in their careers. Moreover, the name is youthful and engaging.
This name also calls for a visual identity that reflects the brand's character, full of energy and future-focused. Fresh colors, a friendly font, and engaging photography draw the target audience to the brand.
To effectively position NXT Moerdijk, a targeted campaign was created. By using consistent brand messages and a visual identity, we created a strong, recognizable brand experience that attracts potential candidates.
By offering a dynamic and inviting brand experience, NXT Moerdijk encourages people to discover the possibilities and growth in the Moerdijk port and industrial area.
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