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Customised webshop for lawn and hedge plants
Custom illustrations strengthen the concept
Grow conversions and visitors through design
Just as many businesses have started, so too Grass & Hedge begonnen. A hobby that has grown into a business in grass and hedge plants. The previous website was outdated and no longer met our wishes. Time for a new webshop, owner Thierry decided!
And a new platform starts with a solid foundation. A foundation upon which to build in the coming years. The first step, therefore, was analyzing how users navigated the website. Based on this data and research, we began the custom design.
The user was central to the web design phase and the development of the new platform. A continuous process of testing, optimization, and implementation aimed to make it as easy and clear as possible for the user. An example of this is the calculation method for the number of plants needed for a hedge. The number of plants per meter varies depending on the size. A small addition that makes a big difference in the user experience.
Furthermore, product pages are by far the most important. Here, you can find all the information you need to make the right choice, from informative videos about the plant to customized icons to enhance its features.
After months of intensive collaboration and continuous optimization, Gras & Haag's new webshop has paid off. The user experience has been significantly improved, resulting in higher customer satisfaction and an increase in conversion rates. Furthermore, the detailed product pages, with informative videos and customized icons, have contributed to a better-informed customer base.
The success of the new webshop provides a solid foundation for future growth. Gras & Haag can now build further on this platform, with the ability to add new features and improvements as user needs evolve.
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