VIEW

READ MORE

Verbal identity

The voice of your brand. Words that touch and activate your target audience.

Verbal identity is the voice of your brand

Give your brand a voice that resonates. A voice that conveys the essence of your brand. This is what we capture within verbal identity. At BRANDBITS®, we believe in the power of words to evoke emotions, make connections and define brands. With our team of brand strategists, we translate your brand story into a consistent and compelling verbal identity. Whether it's developing brand names that stick, writing catchy slogans that grab attention, or creating compelling communication concepts that move people. We give your brand a voice that is heard in the crowd. 

Verbal system for NXT Moerdijk
Tone of voice for Jamoneria

Find the right pitch

Verbal identity consists of several components. These three parts are; the verbal system, the tone of voice and the communication concept. Although these three are similar, they all have different functions. The verbal system determines the framework of how words and text can be used. The tone of voice determines the intonation with which to communicate. And finally, the communication concept provides a creative foundation from which communication is organised. 

All components are in line with the brand strategy to maintain a recognisable, unique and relevant verbal identity. After all, if your favourite singer or singer sings out of tune, you would pull that badly too, right? That's why we work with the different parts to maintain the right pitch. 

How can I translate my brandstory into a powerful verbal identity?

Which words and phrases really represent the core of my Brandidentity?

How can I translate my tone of voice to different audiences and channels?

Can you answer these questions? No, no problem. We are happy to help you answer them together. 

Cases with
Brandidentity

FAQ on verbal identity

Verbal idenity is your brand's language. This includes slogan(s), word choices, writing style and tone-of-voice.
Communication concept, tone-of-voice and verbal system (grammar, sentence structure, word usage).
Through a word choice workshop, we define your core message, then we create a narrative and systematic framework.
A consistent and distinctive brand voice that can be used in all texts and channels. can be used in all texts and channels.