VIEW
READ MORE
The reflection of brand strategy. Visual identity gives your brand a face. Consistent, distinctive and relevant.
Finally! Your brand is about to take shape. After we have uncovered the core of your brand in the brand strategy, we are going to make it visual; we are going to define the visual identity of your brand. A good visual identity is unique, recognisable and consistent. This gives your brand the ability to stand out, with your target audience. The visual identity is an extension of the brand's personality. The combination of the right colour palette, distinctive typography, the logo or logotype, design language and imagery are all part of this. Time to shape the personality!
There is a thought behind every colour, font, style of photography or illustration you see passing by. BRANDBITS® ensures that the choices that give your brand personality are reflected in the visual identity. We got to know this by creating the brand strategy. The different components within the visual identity give the brand expressiveness and evoke a certain feeling in the target group. In addition, the development of a visual identity forms the foundation for all expressions of your brand. This is the starting point for us when we get to work designing, for example, the website, digital campaign or social content.
Within visual identity development, we work towards a brand book and toolkit. A visual toolkit to create a total brand experience for your company. The goal is to develop a striking visual identity that will define how your brand will appear in the world. Of course, this is in line with the brand strategy. The visual identity breathes life and energy into the brand and also builds a unique identity: distinctive and recognisable.
All the principles of brand identity come together in your brand's visual identity. A thoughtful visual identity shows the brand's thinking. It is concrete, understandable and universal, without the barriers of words. This visual translation of the brand identity is the second step towards a strong and complete brand strategy.
What colours, typography and visual style best suit the personality of my brand?
How can i keep my visual identity consistent?
Is my visual identity an extension of my Brand strategy?
Can you answer these questions? No, no problem. We are happy to help you answer them together.
