Elevating a brand,
literally
Digitally accessible brand identity compliant with WCAG
Unique & creative illustrations with a story of their own
Human touch at a digital company
A consistent identity
Ambition, vision and growth. Successful ingredients that are all present at Expoints. The challenge therefore lay not in the direction, but in the translation to give the brand a consistent and recognisable story and visual identity. An identity that shows what you stand for, and that inspires people to connect with it. Well, that's what we got to work on. A rebranding to take the brand to the next level.
Elevating experiences
Improving experiences together. That is the essence of Expoints' work. Feedback forms the starting point for concrete improvements that make a lasting impact. That philosophy runs like a golden thread through the entire brand. Personal, enthusiastic and resourceful when possible, decisive and dedicated when necessary. And the promise sums this up: Elevating Experiences.
An upward trend
From the brand strategy, we developed a complete visual system centered around growth, dialogue and connection. The recognisable graphic shape refers to an upward trend and a speech bubble: progress and feedback in a single design element. Combined with a powerful colour palette, contemporary typography and clear guidelines, a flexible corporate identity was created that is recognisable and consistently applicable across every medium. And, of course, digitally accessible.
A corporate identity to be experienced
To give the brand more distinctiveness, we developed a set of bespoke illustrations. The style is playful, accessible and energetic, with characters and details that add movement, interaction and emotion. This gives Expoints a recognisable visual language that makes communication lighter, more human and easier to understand. Together with the photography, iconography and brand guidelines, this forms a complete brand system that enables Expoints to communicate consistently.
Ready to elevate
The renewed identity comes together across all of Expoints' touchpoints. From social content and presentations to digital applications and communication with clients and employees. One recognisable style in which colour, typography, shape, photography and illustration reinforce one another. With the brand guidelines as a foundation, Expoints has a brand at its disposal that can consistently grow alongside the organisation's ambitions. Ready to elevate experiences
More work
