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Motion identity for a "good feeling"
Custom illustrations strengthen the concept
Festive verbal identity to put a smile on your face
Jamoneria is a specialty ham shop. Owner Rick saw an opportunity to bring Spanish delicacies to Breda. A ham shop like those we know from many Spanish cities, where the "jamon" is freshly sliced for you. A shop that will tantalize your taste buds, where it's a true joy to step inside and take this delicacy home with you. This feeling had to be translated into a brand and visual identity. A tasteful identity that puts a smile on your face.
It was time for a change. The brand identity no longer aligned with Jamoneria's vision, so that had to change. But before we can implement that change, we need to know where we stand. In this case, the starting point was immediately clear: a funky, appealing, and distinctive identity that exudes quality and enjoyment. Not only through the presentation of the products but also through the concept. What we want to achieve with the new corporate identity is to put a smile on people's faces even before they enjoy the delicious treats.
The very combination of different delicacies can create a surprising effect, perhaps even making the original even better. This works the same way for a brand. For Jamoneria, the combination of three elements was central to its development: craftsmanship, pleasure, and conviviality. Anyone familiar with Jamoneria knows that the brand exudes this. Core values that should be reflected in all its products. The combination of these three elements makes the brand.
We believe that as long as a brand sticks to its identity, its ambitions will naturally materialize. A good story helps with this. Not just for you, but to convince your target audience, partners, and employers of your beliefs. For Jamoneria, this meant putting a smile on the face of everyone who comes into contact with the brand. Because let's face it, you want to celebrate even the smallest moments in style! This feeling is expressed not only in images but also in words.
The color palette, font, and illustrations have been carefully crafted and developed based on the "For a good time" philosophy. Fresh, cheerful colors, a funky font, and dancing pigs in harmony create a sense of enjoyment, even before they've tasted the delicious products Jamoneria has to offer.
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