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Written by
Rik Mulder
As an entrepreneur or marketing professional in the B2B or B2C market, you know that your webshop is the heart of your online presence. It is the showcase of your brand and the place where (potential) customers experience an important part of their buying experience. And eventually, and hopefully, proceed to that purchase. The latter can partly be influenced by a well-thought-out design. So you think, I can get more out of my webshop. Or why are sales disappointing? Then have a look at your webshop. Because, who knows, maybe a webshop redesign is the solution.
At BRANDBITS, we understand better than anyone the impact of a strong redesign of your webshop. After all, a well-executed redesign can increase your conversion rate, improve the user experience and take your brand to the next level. In this blog, we explain why a redesign and rebranding of your webshop is crucial and how we can help you go through this process successfully.
A redesign of your webshop may be necessary for several reasons. Perhaps you notice that your current design is outdated, your competition is catching up with you or your customers are not converting optimally. Here are some important reasons to consider a webshop redesign:
One of the main reasons for a redesign is to improve the user experience (UX). An intuitive and user-friendly webshop ensures that customers find what they are looking for faster, move more easily through the purchase process and ultimately make more purchases. According to a study by Forrester, a well-designed user interface can increase a website's conversion rate by up to 200%. Moreover, a study by Think with Google shows that 53% of mobile website visitors leave a site that takes longer than three seconds to load. We use UX/UI methods to ensure that your webshop is not only visually appealing, but also ensures logical and easy navigation. We do this based on data, if available, and of course from our experience.
A good redesign of your webshop can contribute directly to higher conversions. By taking a strategic look at the customer journey and optimising the crucial touch points, we ensure that your visitors are more likely to make a purchase. Data from Adobe shows that companies that optimise the user experience can increase customer satisfaction by 10% and conversion rates by up to 400%. Think clear call-to-actions and a streamlined checkout process. That a redesign of a webshop can lead to increased conversions is something we have been able to experience and work on ourselves with the cases of Grass & Hedge and Wheerlerz.
In addition, a redesign offers the perfect opportunity to improve your Brandidentity strengthen and ensure consistent Brand experience (not insignificant). After all, marketing is the power of repetition. And then that repetition better be a positive, eye-catching and relevant experience. Anyway, according to a report by Lucidpress, consistent brand presentation can increase sales by an average of 23%. At BRANDBITS, we help you seamlessly align your visual identity, tone of voice and all your communications. This will ensure that your brand is recognisable and exudes trust. Maintaining consistency in branding makes it easier for customers to recognise and remember your brand, which is essential for customer loyalty.
The money is greener on the other side. Or in the case of Grass and Hague, the grass. The owner of the webshop, Thierry, felt there was more to be got out of the website. Both in user experience, conversions and brand perception. The previous website was outdated and no longer met the requirements. Time for a new webshop! And a new platform starts with a good foundation. A foundation on which to build in the coming years. The first step in this process is therefore to analyse how users move around the website. Based on this data and research, we started the custom web design. Within the web design phase and the development of the new platform for Grass and Hague, the users have been at the centre. The result? A more than doubling of the number of orders, a higher average order value and better customer experience (138 positive reviews). Well, then you can say that a webshop redesign works.
Another case where a webshop redesign has had a very positive effect is the online bicycle shop of Wheelerz. You could say that the redesign turned the well-run webshop into a conversion machine. With an API link, containing over 3,500 products, this webshop is provided with the right data in real time. This way, visitors can always order a bike that is in stock. In addition, in this case much attention was paid to the user, with special focus on the product page. After all, the decision process also takes place on this page. By making the product choices and upsells immediately visible, the visitor immediately gains more clarity. This resulted in a 20% decrease in returns. A pleasant bonus in addition to the considerable growth in sales the webshop has shown since the redesign.
So you can see that a strong redesign and rebranding of your webshop can have a huge impact on your business. It improves the user experience and increases conversions, and on top of that, it also strengthens your brand. In short, it creates a consistent brand experience. We see the results of this in several cases. We are ready to help you in this process. With our passion for branding and design, we ensure that your webshop not only stands out, but also sticks with your target group. Let us bring your brand to life and together we will build a successful future for your business.
