{"id":8549,"date":"2025-11-07T14:24:36","date_gmt":"2025-11-07T12:24:36","guid":{"rendered":"https:\/\/brandbits.nl\/?p=8549"},"modified":"2026-04-20T08:58:08","modified_gmt":"2026-04-20T06:58:08","slug":"ai-is-that-the-new-brand-strategist","status":"publish","type":"post","link":"https:\/\/brandbits.nl\/en\/ai-is-dat-de-nieuwe-merkstrateeg\/","title":{"rendered":"AI, is that the new brand strategist?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8549\" class=\"elementor elementor-8549\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcbed28 container e-flex e-con-boxed e-con e-parent\" data-id=\"2fcbed28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7174606e e-flex e-con-boxed e-con e-child\" data-id=\"7174606e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a1fc930 e-con-full e-flex e-con e-child\" data-id=\"1a1fc930\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfe7f2a elementor-widget elementor-widget-heading\" data-id=\"7bfe7f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ai, is dat de nieuwe merkstrateeg?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13fffaef e-flex e-con-boxed e-con e-child\" data-id=\"13fffaef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-483481f1 e-flex e-con-boxed e-con e-child\" data-id=\"483481f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c4ca48 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"54c4ca48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"127\" height=\"127\" src=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2024\/03\/Rik-Mulder-BRANDBITS-.webp\" class=\"attachment-full size-full wp-image-2739\" alt=\"Rik Mulder - BRANDBITS\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16f06a9f e-flex e-con-boxed e-con e-child\" data-id=\"16f06a9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18dcbe7a elementor-widget elementor-widget-heading\" data-id=\"18dcbe7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Geschreven door<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d49bad elementor-widget elementor-widget-heading\" data-id=\"10d49bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Rik Mulder<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26180f2f elementor-widget elementor-widget-text-editor\" data-id=\"26180f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCo-founder\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf432c0 elementor-widget elementor-widget-text-editor\" data-id=\"5bf432c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUpdates \u2022 7 November 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20847f1b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"20847f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5950d269 elementor-widget elementor-widget-html\" data-id=\"5950d269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"padding:56.25% 0 0 0; position:relative; border-radius: 6px; overflow: hidden;\">\n    <iframe src=\"https:\/\/player.vimeo.com\/video\/1123464621?badge=0&autopause=0&player_id=0&app_id=58479&autoplay=1&loop=1&controls=0\" \n        frameborder=\"0\" \n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" \n        style=\"position:absolute; top:0; left:0; width:100%; height:100%; border-radius: 6px;\" \n        title=\"BRANDBITS\u00ae - Blog Visual - Performance Marketing - Horizontal\">\n    <\/iframe>\n<\/div>\n<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-246b0067 e-flex e-con-boxed e-con e-parent\" data-id=\"246b0067\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-785c8c16 e-flex e-con-boxed e-con e-child\" data-id=\"785c8c16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7266bf8d elementor-widget elementor-widget-breadcrumbs\" data-id=\"7266bf8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/brandbits.nl\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac777a5 elementor-widget elementor-widget-text-editor\" data-id=\"7ac777a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hoe vroeger AI bekend stond voor de creatieve als Adobe Illustrator, kijkt iedereen je vandaag de dag raar aan als je dat nog gebruikt. AI, en nu hebben we het over Artificial intelligence, is voor veel bedrijven de sparringspartner, e-mailtyper of zelfs de werknemer zonder hartslag geworden. En ja, ook wij maken er zeker gebruik van. Voor slimme(re) aanbevelingen tot het opsporen van foutjes in de code. Vooral veel analytisch denkwerk. Dit is slechts een onderdeel van wat wij doen als bureau.\u00a0 En daar wringt ook meteen de schoen. Want AI is meer dan een handige assistent of een snelle tekstschrijver. Het raakt steeds vaker de kern van je merk: hoe je communiceert, hoe je je doelgroep begrijpt en zelfs hoe je jezelf positioneert in de markt. En d\u00e1t maakt AI een gamechanger voor merkstrategie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c4ac542 e-flex e-con-boxed e-con e-parent\" data-id=\"2c4ac542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddc24c4 elementor-toc--minimized-on-desktop elementor-widget__width-initial elementor-fixed inhoud elementor-widget elementor-widget-table-of-contents\" data-id=\"3ddc24c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;blog&quot;,&quot;no_headings_message&quot;:&quot;Er zijn geen kopteksten gevonden op deze pagina.&quot;,&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;_position&quot;:&quot;fixed&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tInhoudsopgave\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ddc24c4\" aria-expanded=\"true\" aria-label=\"Open inhoudsopgave\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#000000\"><path d=\"M460-760v483.15L228.31-508.54 200-480l280 280 280-280-28.31-28.54L500-276.85V-760h-40Z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ddc24c4\" aria-expanded=\"true\" aria-label=\"Sluit inhoudsopgave\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#000000\"><path d=\"M460-267.69v-395.69l-164 164-28.31-28.31L480-740l212.31 212.31L664-499.38l-164-164v395.69h-40Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3ddc24c4\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c29d172 overflow e-flex e-con-boxed e-con e-parent\" data-id=\"6c29d172\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7da2ce08 e-flex e-con-boxed e-con e-child\" data-id=\"7da2ce08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1570ad7d elementor-widget elementor-widget-text-editor\" data-id=\"1570ad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Maar hoe pas je AI \u00e9cht effectief toe in je <a href=\"https:\/\/brandbits.nl\/merkstrategie\/\">merkstrategie<\/a>? In dit artikel nemen we je bij de hand en bekijken we drie concrete toepassingen: personalisatie, merkinzichten en positionering. En ja, we kijken ook kritisch naar de keerzijde, want een generieke AI-stem kan je merk-DNA vertroebelen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c9e81a elementor-widget elementor-widget-heading\" data-id=\"60c9e81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalisatie: laat je klant koning zijn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fa5e0 elementor-widget elementor-widget-text-editor\" data-id=\"e4fa5e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AI-personalisatie draait om \u00e9\u00e9n ding: de juiste boodschap op het juiste moment aan de juiste persoon tonen. Je kent het wel: Netflix die precies aanbeveelt wat jij wilt zien, of Amazon die je favoriete sneaker in je mailbox drop. Dat werkt, want veel klanten verwachten persoonlijke aandacht. Volgens IBM en McKinsey verwacht maar liefst 71% van de consumenten gepersonaliseerde content van merken, en 67% raakt gefrustreerd als dat ontbreekt. Met AI in je arsenaal kun je zulke verwachtingen inlossen. En kan jij misschien ook onderstaande dromen waarmaken:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24efd85f e-flex e-con-boxed e-con e-parent\" data-id=\"24efd85f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e17608c container e-con-full e-flex e-con e-child\" data-id=\"e17608c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9ee4957 e-con-full e-flex e-con e-child\" data-id=\"9ee4957\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc8a2a elementor-widget elementor-widget-image\" data-id=\"bbc8a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2160\" height=\"2160\" src=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1.webp\" class=\"attachment-full size-full wp-image-8563\" alt=\"\" srcset=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1.webp 2160w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1-300x300.webp 300w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1-1024x1024.webp 1024w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1-150x150.webp 150w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1-768x768.webp 768w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1-1536x1536.webp 1536w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1-2048x2048.webp 2048w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cd5dfc e-con-full e-flex e-con e-child\" data-id=\"6cd5dfc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca86c9 elementor-widget elementor-widget-image\" data-id=\"6ca86c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2160\" height=\"2160\" src=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01.webp\" class=\"attachment-full size-full wp-image-8561\" alt=\"\" srcset=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01.webp 2160w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-300x300.webp 300w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1024x1024.webp 1024w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-150x150.webp 150w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-768x768.webp 768w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-1536x1536.webp 1536w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_01-2048x2048.webp 2048w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7800b6ac overflow e-flex e-con-boxed e-con e-parent\" data-id=\"7800b6ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c5e98f5 e-flex e-con-boxed e-con e-child\" data-id=\"1c5e98f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4148f4d6 elementor-widget elementor-widget-text-editor\" data-id=\"4148f4d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Groei door personalisatie: Onderzoek laat zien dat snelgroeiende bedrijven tot wel 40% m\u00e9\u00e9r omzet behalen door slimme personalisatie. In de praktijk betekent dit: relevantere aanbiedingen, content \u00e9n advertenties, afgestemd op individuele voorkeuren.<\/li><li>Klantbetrokkenheid: Bedrijven als Netflix \u00e9n Amazon zien tot 75% van hun gebruikersverkeer voortkomen uit AI-gedreven aanbevelingen. Met andere woorden, klanten blijven langer hangen en kopen meer wanneer ze voelen dat een merk hen \u00e9cht begrijpt.<\/li><li>Effici\u00ebntie: AI-personalisatie automatiseert en schaalt je campagnes. Zo kan een AI-marketingagent bijvoorbeeld klantdata doorgronden en daarna in \u00e9\u00e9n klap gepersonaliseerde berichten uitsturen of advertenties bijsturen. Dit bespaart jou tijd en laat de creatieve energie in je team stromen.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eead4d0 elementor-widget elementor-widget-text-editor\" data-id=\"eead4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Netflix is hier misschien wel het bekendste voorbeeld: zij baseren 75% van de bekeken content op aanbevelingen en ranglijsten die hun algoritmes genereren. En deze trend wordt doorgezet: meer dan de helft van de merken gebruikt inmiddels AI om ervaringen te personaliseren, en de meesten zien daardoor de klantbestedingen stijgen.<\/p><p>Maar: pas op voor de keerzijde. AI-gestuurde personalisatie vereist veel data. Uit hetzelfde Twilio-onderzoek blijkt dat veel consumenten wantrouwend staan tegenover datagebruik. 61% gelooft niet dat merken met hun data in het beste belang handelen, en maar 15% vertrouwt merken \u201cvolledig\u201d met hun persoonlijke gegevens. Bovendien wil 84% van de mensen controle over de instellingen voor personalisatie, en 54% wil w\u00e9ten wanneer ze met een AI praten in plaats van een mens.<\/p><p>Personaliseer wel, maar transparant en met respect. Geef klanten opties (instellingen om aan te passen) en bouw vertrouwen (leg uit wat je met hun data doet). Zo houd je het menselijke gevoel in je merkbeleving. Althans zo voelt het dan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45b5eea2 e-flex e-con-boxed e-con e-parent\" data-id=\"45b5eea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fde7103 elementor-widget elementor-widget-html\" data-id=\"fde7103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"padding:56.25% 0 0 0; position:relative; border-radius: 6px; overflow: hidden;\">\n    <iframe src=\"https:\/\/player.vimeo.com\/video\/1126198237?badge=0&autopause=0&player_id=0&app_id=58479&autoplay=1&loop=1&controls=0\" \n        frameborder=\"0\" \n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" \n        style=\"position:absolute; top:0; left:0; width:100%; height:100%; border-radius: 6px;\" \n        title=\"BRANDBITS\u00ae - Blog Visual - Performance Marketing - Duni Banner\">\n    <\/iframe>\n<\/div>\n<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bfc614b overflow e-flex e-con-boxed e-con e-parent\" data-id=\"1bfc614b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66a4c3fc e-flex e-con-boxed e-con e-child\" data-id=\"66a4c3fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3e02e8 elementor-widget elementor-widget-heading\" data-id=\"5d3e02e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Merkinzichten: van data naar aha<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf0d8cd elementor-widget elementor-widget-text-editor\" data-id=\"3bf0d8cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AI kan ook je merkonderzoek en inzichten naar een hoger niveau tillen. Denk aan sentimentanalyse op social media, real-time marktonderzoek of geautomatiseerde klantsegmentatie. Waar vroeger rapporten weken kostten, krijg je met AI direct signalen binnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5732145 elementor-widget elementor-widget-text-editor\" data-id=\"5732145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Snel inzicht: Stel je voor: een AI-systeem dat voortdurend social media en reviews scant, en je waarschuwt als er een trend opduikt of een campagne opviel. Zo ontdek je in no-time wat w\u00e9l (en niet) werkt. Een 2022-studie van Deloitte toonde bijvoorbeeld aan dat bedrijven met geavanceerde analytics 34% m\u00e9\u00e9r merkbekendheid realiseerden dan bedrijven met traditionele methoden. Dat laat zien hoe slim gebruik van data je merk krachtiger kan maken.<\/li><li>Vooruitkijken: AI is niet alleen reflecterend maar ook voorspellend. Machine learning kan patronen ontdekken in koopgedrag en zoekopdrachten, waardoor je kunt anticiperen op klantbehoeften. Denk aan tooltjes die voorspellen welk product binnenkort populair wordt bij je doelgroep, of welk consumentensegment je met een nieuwe propositie het beste bereikt.<\/li><li>Concurrentievoordeel: Met AI cre\u00eber je mini-marktonderzoeken on the fly. IBM omschrijft AI-marketingagents als \u201ckrachtige nieuwe tools\u201d die klantdata analyseren, patronen herkennen en aanbevelingen doen. Ze draaien 24\/7 data voor je door (denk: analyse van campagnes, mentions en klantvragen) en suggereren zo optimalisaties. Zo blijf jij een stap voor.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319cb74 elementor-widget elementor-widget-text-editor\" data-id=\"319cb74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Veel bedrijven gebruiken tegenwoordig AI-gebaseerde inzichten om klanten beter te leren kennen. Bijvoorbeeld chatbots die niet alleen standaardvragen beantwoorden, maar dankzij kunstmatige intelligentie ook trends in klanttevredenheid signaleren. Multinationals als IBM zetten AI uitgebreid in voor data-analyse en marktonderzoek. Zij zagen zo hun CX-teams 3x sneller relevante inzichten vergaren (zeggen CEO\u2019s van topbedrijven). En in deze wereld is tijd geld.<\/p><p>Maar ook hier geld oplettendheid: AI is niet heilig. De algoritmes zijn zo goed als de data en regels die je ze geeft. Als je AI enkel loslaat op generieke data, krijg je ook generieke uitkomsten. Zoals Sander van Meurs (De Nieuwe Norm) op Frankwatching schrijft: \u201cVeel door AI gegenereerde content mist scherpte en merkherkenning. \u2026 Zonder merkcontext, krijg je algemene communicatie\u201d. Inzichten zijn pas waardevol als ze aansluiten bij jouw merk-DNA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47e02a18 hide e-flex e-con-boxed e-con e-parent\" data-id=\"47e02a18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db487c2 elementor-widget elementor-widget-html\" data-id=\"db487c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"padding:56.25% 0 0 0; position:relative; border-radius: 6px; overflow: hidden;\">\n    <iframe src=\"https:\/\/player.vimeo.com\/video\/1112406430?badge=0&autopause=0&player_id=0&app_id=58479&autoplay=1&loop=1&controls=0\" \n        frameborder=\"0\" \n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" \n        style=\"position:absolute; top:0; left:0; width:100%; height:100%; border-radius: 6px;\" \n        title=\"BRANDBITS\u00ae - Blog Visual - Performance Marketing - Duni Banner\">\n    <\/iframe>\n<\/div>\n<script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5710a285 overflow e-flex e-con-boxed e-con e-parent\" data-id=\"5710a285\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2978c37a e-flex e-con-boxed e-con e-child\" data-id=\"2978c37a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f39338b elementor-widget elementor-widget-heading\" data-id=\"5f39338b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positionering: vind (en behoud) je unieke plek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce746a1 elementor-widget elementor-widget-text-editor\" data-id=\"ce746a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ook in je <a href=\"https:\/\/brandbits.nl\/merkstrategie\/merkpositionering\/\">merkpositionering<\/a> kan AI een slimme sparringpartner zijn. Met AI-tools kun je sneller dan ooit marktonderzoek doen, boodschaptesten en richting bepalen. De technologie kan marktdata en klantfeedback scannen en zo bijdragen aan je positionering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e36cb elementor-widget elementor-widget-text-editor\" data-id=\"13e36cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Strategische data-analyse: AI kan via Natural Language Processing (NLP) snel analyseren hoe mensen over jouw merk praten in blogs, forums of reviews. Hierdoor snap je in een oogwenk de beleving rondom je merk. LLM\u2019s en sentimentanalyse meten bijvoorbeeld direct de emotionele lading achter merkvermeldingen. Zo weet je welke merkwaarden \u00e9cht aanspreken (en waar schuurplekken zitten).<\/li><li>Contentgeneratie op maat: Generatieve AI kan helpen je merkverhaal te vertellen, mits je haar goed traint. Denk aan het automatisch maken van variaties op je slogan, of het snel opstellen van position statements voor diverse doelgroepen. Pas op: AI kan generieke slogans spuwen, dus feed haar eerst de kern van je merk. Zoals IBM stelt: een AI-marketingagent kan klantdata analyseren en gepersonaliseerde boodschappen schrijven, volledig autonoom. Zie AI dus als co-pilot, niet als kapitein.<\/li><li>Differentiatiefactoren ontdekken: AI-tools kunnen ook concurrentie-data analyseren. Zo zie je waar je positie nog onduidelijk is. Een slimme toepassing: gebruik AI om patronen te vinden in campagnes van concurrenten of in klantbeoordelingen over vergelijkbare producten. Hierdoor word je je bewust van unieke punten waarop jouw merk kan uitblinken.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0302e44 elementor-widget elementor-widget-text-editor\" data-id=\"0302e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Grote merken experimenteren al met AI-gestuurde positionering. Een bekend voorbeeld is Pierre Cardin, die met AI gepersonaliseerde advertenties heeft geproduceerd en zo 445% hogere conversie behaalde. (Let op: die procenten komen uit een showcase van AI Content.) Tegelijk zien sommige merken bewust afstand nemen van AI. Gartner verwacht dat zo\u2019n 20% van de merken zich gaat positioneren als \u201czonder AI\u201d, omdat 72% van de consumenten zich zorgen maakt over misinformatie en generieke AI-uitingen. Dat is ironisch: juist merken die \u201chuman touch\u201d uitdragen, kunnen zo hun onderscheidende kracht benadrukken. Eerlijkheid wint.<\/p><p>Of je AI nu omarmt of juist zoethoudt, \u00e9\u00e9n ding is zeker: het verandert het spel. IBM noteert dat meer dan 90% van de ad agencies AI al inzet of onderzoekt, en 61% gebruikt daarbij al generatieve AI. Het is dus niet de vraag of je ermee aan de slag gaat, maar hoe je het slim inzet zonder je eigen merk-DNA kwijt te raken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a57e6 e-flex e-con-boxed e-con e-parent\" data-id=\"07a57e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-459fc70 container e-con-full e-flex e-con e-child\" data-id=\"459fc70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3846c54 elementor-widget elementor-widget-image\" data-id=\"3846c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_V3-scaled.webp\" class=\"attachment-full size-full wp-image-8574\" alt=\"\" srcset=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_V3-scaled.webp 2560w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_V3-300x169.webp 300w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_V3-1024x576.webp 1024w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_V3-768x432.webp 768w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_V3-1536x864.webp 1536w, https:\/\/brandbits.nl\/wp-content\/uploads\/2025\/10\/012.-BRANDBITS\u00ae-A.I-Blogpost_Image_V3-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f9e0d3 overflow e-flex e-con-boxed e-con e-parent\" data-id=\"8f9e0d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ee1c143 e-flex e-con-boxed e-con e-child\" data-id=\"5ee1c143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db06627 elementor-widget elementor-widget-heading\" data-id=\"1db06627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aizersterk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cebc9c3 elementor-widget elementor-widget-text-editor\" data-id=\"4cebc9c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AI biedt je merk enorme kansen. Je kunt klanten persoonlijker bedienen, slimmer op trends inspelen en een unieke plek in de markt vinden. Doe je het goed, dan staan jij en je team te stralen, terwijl AI de routinetaken oppakt. Doe je het verkeerd, dan eindig je met communicatie die alle merken op elkaar laat lijken. De gouden combinatie? <b>Mens \u00e9n machine in balans.<\/b><\/p><p>Kortom: experimenteer vooral met AI, maar start bij je merkstrategie. Train je AI op de kern van jouw merk, je boodschap, toon en waarden, voordat je haar loslaat op campagnes. Zo wordt AI geen wildvreemde, maar een ondersteunend teamlid dat idee\u00ebn aandraagt binnen jouw merkkaders.<\/p><p>Ben je enthousiast geworden over de mogelijkheden, maar twijfel je hoe te beginnen? Neem gerust contact met ons op. We helpen je graag om AI op een slimme, ethische manier in te zetten. Zodat het je merk versterkt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37ab228 overflow e-flex e-con-boxed e-con e-parent\" data-id=\"37ab228\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7db65ea9 e-flex e-con-boxed e-con e-child\" data-id=\"7db65ea9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2c120f elementor-widget elementor-widget-heading\" data-id=\"7e2c120f\" data-element_type=\"widget\" data-e-type=\"widget\" data-a-split=\"word\" data-a-each=\"0.2\" data-obs-once=\"true\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lees ook<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589bda09 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"589bda09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;333&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-333\">.elementor-333 .elementor-element.elementor-element-0422849{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-333 .elementor-element.elementor-element-90aebc7{--display:flex;}.elementor-333 .elementor-element.elementor-element-60c81eb{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-333 .elementor-element.elementor-element-08dbb1f{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-333 .elementor-element.elementor-element-1951a4e{--display:flex;--border-radius:6px 6px 6px 6px;}.elementor-333 .elementor-element.elementor-element-1951a4e.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-333 .elementor-element.elementor-element-fdbd89d img{height:298.05px;object-fit:cover;object-position:center center;border-radius:6px 6px 6px 6px;}.elementor-333 .elementor-element.elementor-element-669b990{--display:flex;}.elementor-333 .elementor-element.elementor-element-5eb6698 .elementor-button{font-family:var( --e-global-typography-0fe1c37-font-family ), Sans-serif;font-size:var( --e-global-typography-0fe1c37-font-size );font-weight:var( --e-global-typography-0fe1c37-font-weight );text-transform:var( --e-global-typography-0fe1c37-text-transform );line-height:var( --e-global-typography-0fe1c37-line-height );letter-spacing:var( --e-global-typography-0fe1c37-letter-spacing );word-spacing:var( --e-global-typography-0fe1c37-word-spacing );fill:var( --e-global-color-primary );color:var( --e-global-color-primary );background-color:#FFFFFF00;border-style:solid;border-width:1px 1px 1px 1px;border-color:var( --e-global-color-primary );padding:10px 10px 10px 10px;}.elementor-333 .elementor-element.elementor-element-6064b0b .elementor-heading-title{font-family:\"Neue Helvetica\", Sans-serif;font-size:36px;text-transform:none;line-height:40px;color:var( --e-global-color-primary );}.elementor-333 .elementor-element.elementor-element-6064b0b{padding:80px 0px 0px 0px;}.elementor-333 .elementor-element.elementor-element-6064b0b:hover{--e-transform-translateY:-5px;}.elementor-333 .elementor-element.elementor-element-3833aa0{--divider-border-style:solid;--divider-color:var( --e-global-color-4082330 );--divider-border-width:1px;margin:0% 0% calc(var(--kit-widget-spacing, 0px) + 0%) 0%;padding:60px 0px 40px 0px;}.elementor-333 .elementor-element.elementor-element-3833aa0 .elementor-divider-separator{width:100%;}.elementor-333 .elementor-element.elementor-element-3833aa0 .elementor-divider{padding-block-start:2px;padding-block-end:2px;}@media(max-width:1024px){.elementor-333 .elementor-element.elementor-element-1951a4e{--min-height:250px;}.elementor-333 .elementor-element.elementor-element-5eb6698 .elementor-button{font-size:var( --e-global-typography-0fe1c37-font-size );line-height:var( --e-global-typography-0fe1c37-line-height );letter-spacing:var( --e-global-typography-0fe1c37-letter-spacing );word-spacing:var( --e-global-typography-0fe1c37-word-spacing );}.elementor-333 .elementor-element.elementor-element-6064b0b .elementor-heading-title{font-size:30px;line-height:1.2em;}}@media(max-width:767px){.elementor-333 .elementor-element.elementor-element-08dbb1f{--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-333 .elementor-element.elementor-element-1951a4e{--min-height:200px;}.elementor-333 .elementor-element.elementor-element-5eb6698 .elementor-button{font-size:var( --e-global-typography-0fe1c37-font-size );line-height:var( --e-global-typography-0fe1c37-line-height );letter-spacing:var( --e-global-typography-0fe1c37-letter-spacing );word-spacing:var( --e-global-typography-0fe1c37-word-spacing );}.elementor-333 .elementor-element.elementor-element-6064b0b .elementor-heading-title{font-size:24px;line-height:1.2em;}.elementor-333 .elementor-element.elementor-element-6064b0b{padding:0px 0px 0px 0px;}.elementor-333 .elementor-element.elementor-element-3833aa0{padding:50px 0px 50px 0px;}}@media(min-width:768px){.elementor-333 .elementor-element.elementor-element-1951a4e{--width:42%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"333\" class=\"elementor elementor-333 e-loop-item e-loop-item-9729 post-9729 post type-post status-publish format-standard has-post-thumbnail hentry category-branding\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0422849 e-con-full e-flex e-con e-parent\" data-id=\"0422849\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90aebc7 e-flex e-con-boxed e-con e-child\" data-id=\"90aebc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60c81eb e-flex e-con-boxed e-con e-child\" data-id=\"60c81eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08dbb1f your-class e-flex e-con-boxed e-con e-child\" data-id=\"08dbb1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1951a4e e-con-full e-flex e-con e-child\" data-id=\"1951a4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbd89d elementor-widget elementor-widget-image\" data-id=\"fdbd89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandbits.nl\/en\/goede-ideeen-zijn-goud-waard\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/08\/Gouden-ideeen-1024x859.webp\" class=\"attachment-large size-large wp-image-9734\" alt=\"\" srcset=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/08\/Gouden-ideeen-1024x859.webp 1024w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/08\/Gouden-ideeen-300x252.webp 300w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/08\/Gouden-ideeen-768x645.webp 768w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/08\/Gouden-ideeen-14x12.webp 14w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/08\/Gouden-ideeen.webp 1369w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-669b990 e-flex e-con-boxed e-con e-child\" data-id=\"669b990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb6698 elementor-widget elementor-widget-button\" data-id=\"5eb6698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span>Branding<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6064b0b e-transform elementor-widget elementor-widget-heading\" data-id=\"6064b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/brandbits.nl\/en\/goede-ideeen-zijn-goud-waard\/\">Goede idee\u00ebn zijn goud waard<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3833aa0 overflowvis elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3833aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"333\" class=\"elementor elementor-333 e-loop-item e-loop-item-9403 post-9403 post type-post status-publish format-standard has-post-thumbnail hentry category-branding\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0422849 e-con-full e-flex e-con e-parent\" data-id=\"0422849\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90aebc7 e-flex e-con-boxed e-con e-child\" data-id=\"90aebc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60c81eb e-flex e-con-boxed e-con e-child\" data-id=\"60c81eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08dbb1f your-class e-flex e-con-boxed e-con e-child\" data-id=\"08dbb1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1951a4e e-con-full e-flex e-con e-child\" data-id=\"1951a4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbd89d elementor-widget elementor-widget-image\" data-id=\"fdbd89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandbits.nl\/en\/eenheidsworst\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/07\/BRANDBITS-eenheidsworst-1024x682.png\" class=\"attachment-large size-large wp-image-9640\" alt=\"\" srcset=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/07\/BRANDBITS-eenheidsworst-1024x682.png 1024w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/07\/BRANDBITS-eenheidsworst-300x200.png 300w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/07\/BRANDBITS-eenheidsworst-768x512.png 768w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/07\/BRANDBITS-eenheidsworst-1536x1024.png 1536w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/07\/BRANDBITS-eenheidsworst-2048x1365.png 2048w, https:\/\/brandbits.nl\/wp-content\/uploads\/2026\/07\/BRANDBITS-eenheidsworst-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-669b990 e-flex e-con-boxed e-con e-child\" data-id=\"669b990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb6698 elementor-widget elementor-widget-button\" data-id=\"5eb6698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span>Branding<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6064b0b e-transform elementor-widget elementor-widget-heading\" data-id=\"6064b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/brandbits.nl\/en\/eenheidsworst\/\">Eenheidsworst<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3833aa0 overflowvis elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3833aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"333\" class=\"elementor elementor-333 e-loop-item e-loop-item-8549 post-8549 post type-post status-publish format-standard has-post-thumbnail hentry category-merkstrategie\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0422849 e-con-full e-flex e-con e-parent\" data-id=\"0422849\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90aebc7 e-flex e-con-boxed e-con e-child\" data-id=\"90aebc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60c81eb e-flex e-con-boxed e-con e-child\" data-id=\"60c81eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08dbb1f your-class e-flex e-con-boxed e-con e-child\" data-id=\"08dbb1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1951a4e e-con-full e-flex e-con e-child\" data-id=\"1951a4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/1123457676?share=copy&amp;fl=sv&amp;fe=ci&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-fdbd89d elementor-widget elementor-widget-image\" data-id=\"fdbd89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandbits.nl\/en\/ai-is-dat-de-nieuwe-merkstrateeg\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"372\" src=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2024\/10\/Rectangle-1.png\" class=\"attachment-large size-large wp-image-7196\" alt=\"\" srcset=\"https:\/\/brandbits.nl\/wp-content\/uploads\/2024\/10\/Rectangle-1.png 622w, https:\/\/brandbits.nl\/wp-content\/uploads\/2024\/10\/Rectangle-1-300x179.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-669b990 e-flex e-con-boxed e-con e-child\" data-id=\"669b990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb6698 elementor-widget elementor-widget-button\" data-id=\"5eb6698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span>Merkstrategie<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6064b0b e-transform elementor-widget elementor-widget-heading\" data-id=\"6064b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/brandbits.nl\/en\/ai-is-dat-de-nieuwe-merkstrateeg\/\">Ai, is dat de nieuwe merkstrateeg?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3833aa0 overflowvis elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3833aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Geschreven door Hoe vroeger AI bekend stond voor de creatieve als Adobe Illustrator, kijkt iedereen je vandaag de dag raar aan als je dat nog gebruikt. AI, en nu hebben we het over Artificial intelligence, is voor veel bedrijven de sparringspartner, e-mailtyper of zelfs de werknemer zonder hartslag geworden. En ja, ook wij maken er [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-8549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merkstrategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ai, is dat de nieuwe merkstrateeg? - BRANDBITS\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandbits.nl\/en\/ai-is-that-the-new-brand-strategist\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ai, is dat de nieuwe merkstrateeg? - BRANDBITS\u00ae\" \/>\n<meta property=\"og:description\" content=\"Geschreven door Hoe vroeger AI bekend stond voor de creatieve als Adobe Illustrator, kijkt iedereen je vandaag de dag raar aan als je dat nog gebruikt. 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